Every year the plastic surgery organizations conduct surveys. Also, every year plastic surgery organizations analyze the previous years in terms of treatments – which are divided into non-surgical and surgical procedures. The non-surgical procedures usually always win out. These include Botox and all of its derivatives and competitors as well as fillers and other injectables. It seems as though the concerns amongst millennials are with preventative aging and show a commitment to addressing certain issues before they get out of hand. Millennials are the new cosmetic consumers.
22 to 37-YEAR-OLDS – THE MILLENNIALS
We all age at different rates, with different varying consequences. Genetics has a great deal to do with it – sun damage, sleep, diet, and stress play a significant role in our aging process. As plastic surgeons, we each gravitate toward different areas of concern that support our personal passions. One study indicates that there is an overall 47% increase in surgical procedures. Also a 22% increase in Botox. These changes have occurred gradually since 2013. The focus of millennials seems to be on prevention and early care. Therefore we are seeing patients in their 20s and in their 30s. The near elimination of smoking and the aggressive use of sunscreen – as well as a focus on keeping the bodyweight within range all contribute to increasing awareness and desire to maintain a healthful and attractive appearance. Office, home care devices and treatments are all on the rise.
THE MOST COMMON SURGICAL PROCEDURE
Surprisingly, amongst this age group, the most procedures with the most requests are primary and revision rhinoplasty. This is not surprising as the appreciation for a pleasing aesthetic look begins with the nose. Close behind are the lips and teeth. Also, in this same vein eyelid surgery has increased in desirability and popularity.
Women in their 30s who may have had one or more children also seek breast lifts, tummy tucks, and liposuction. All told it seems like the future for the 22 to 37-year-old age group has a very bright future. These cosmetic consumers are focused on maintaining preventative aging and addressing issues at an earlier age.
THOMAS P. TREVISANI M.D.
BOARD CERTIFIED PLASTIC SURGEON SINCE 1983
MEMBER OF THE AMERICAN SOCIETY OF AESTHETIC PLASTIC SURGERY